TELEVISION

In a market where everyone has a rewards program, we wanted to make sure ARCO’s broke through the clutter in a way that felt unmistakably ARCO. To do this, we didn’t just promote their loyalty program — we gave it personality, with the help of Hanna the Dashboard Hula Girl, the beloved ARCO “spokesdoll.” 

Enter the ARCO Rewards Center: a high-tech hub hidden inside every gas pump, where a team of Hannas (yes, multiple Hannas) works around the clock to deliver great quality gas — and even greater savings — with ARCO Rewards. 

Check out our new TV spots “Operation Savings” and “Fusion” below: